Wisecrum was created during an effort to sarcastically draw attention to the way in which most people engage Agile Coaches - by asking for definite solutions to individual problems, without seeing the system as a whole. The name Wisecrum was chosen because it can be pronounced as "Wise Scrum" or "Why Scrum?" Both pronounciations apply to what we deliver. A wise choice to approaching the way in which companies can and do work, as well as answering the question "Why?"