21 Jun 2012
6:00 PM - 8:00 PM
350 Hudson Street
New York, NY 10014
United States of America
Email Rob Purdie
Scrum practitioners of New York!
Time: 6:00 - 8:00pm
Place: Euro RSCG, 350 Hudson Street, 9th Floor, New York, NY 10014
6:00 - 6:30pm - Pizza and networking
6:30 - 8:00pm - Jeff Patton - "Us, them, and the problem with common Agile practice"
Today's common Agile practice unintentionally reinforces the gap between us and them. Just like software processes that came before, "us", the people who make software, rely on "them" to give us requirements. We rely on them to understand and tell us what's of value. It hasn't worked for the last 30 years, and still doesn't now.
In this talk Jeff explores where value really comes from and gives you a vocabulary for describing it. You'll learn why each small piece of software we deliver is valuable, but not always for the reasons you think. You'll learn about the concepts and practices that bring us and them together as co-makers who together take responsibility for creating real value.
Jeff makes use of over 17 years experience with a wide variety of products from on-line aircraft parts ordering to electronic medical records to help organizations improve the way they work. Where many development processes focus on delivery speed and efficiency, Jeff balances those concerns with the need for building products that deliver exceptional value and marketplace success.
Jeff currently works as the founder and principle consultant for Comakers Inc. He's an Agile process coach, product design coach, and instructor. Current articles, essays, and presentations can be found at www.AgileProductDesign.com. His writing appears in StickyMinds.com, Better Software Magazine, IEEE Software, Alistair Cockburn's Book Crystal Clear, and his forthcoming book User Story Mapping from O'Reilly press. Jeff's a Certified Scrum Trainer, and winner of the Agile Alliance's 2007 Gordon Pask Award for contributions to Agile Development.